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The Importance Of Web Design
Imagine if you are running an offline company. Would you allow your salespersons to be dressed in shabby or casual clothes when they are dealing with your customers? By making your staff wear professionally, you are telling your customers that you do care about quality. This works simply because first impressions matter. Similarly, the same case is with your website. If your website is put together shabbily and looks like a 5 minute "quick fix", you are literally shouting to your visitors that you are not professional and you do not care for quality. Your web design can make the difference between success and failure. It is that important. As a web designer, you should design your websites to give your visitors the greatest simplicity of use, the best impression and most important of all a welcoming feel. It doesn't matter if you had the greatest product in the whole world -- if your website is poorly done you won't be able to sell even one copy of it because visitors will be driven off your website by the lousy design. When I'm talking about a "good design", I'm not only talking about a good graphical design. A professional web design will be able to point out that there are many components which contribute to a good website design -- accessibility design, interface or layout design, user experience design and of course the most straightforward, which is graphic design. Hence, I have highlighted some features of the worst web designs I've come upon. Hopefully, you will be able to compare that against your own site as a checklist and if anything on your site fits the criteria, you should know it's high time to take serious action! 1) Background music Unless you are running a site which promotes a band, a CD or anything related to music, I would really advise you to stay away from putting looping background music onto your site. It might sound pleasant to you at first, but imagine if you ran a big site with hundreds of pages and every time a visitor browses to another page on your site, the background music starts playing again. If I were your visitor, I'd just turn off my speakers or leave your site. Furthermore, they just add to the visitors burden when viewing your site -- users on dial up connections will have to wait longer just to view your site as it is meant to be viewed. 2) Extra large/small text size As I said, there is more to web design than purely artwork -- user accessibility is one big part of it too! You should design the text on your site to be legible and reasonably sized to enable your visitors to read it without straining their eyes. regardless how good the content of your website or your sales copy is, if it's illegible you won't be selling anything! 3) Popup windows Popup windows are so blatantly used to display adverts that in my mind, 90% of popup windows are not worth my attention so I just close them on instinct every time each one manages to pass through my popup blocker (yes, I do have one like many users out there!) and, well, pops up on my screen.
Imagine if you had a very important message to convey and you put it in a popup window that gets killed most of the time it appears on a visitor's screen. Your website loses its function right away! In concluding this article, let me remind you that as a webmaster your job is to make certain your website does what it's meant to do effectively. Don't let some minor errors stop your site from operating optimally!
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The copyright for this content entitled "The Importance Of Web Design" has been specified by the contributor as:
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This intel was contributed by lulu88
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May, 2012
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