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Four Ways To Increase Your Landing Page Conversion Rate
There are four major ways in which you can create your landing page conversion rate. All landing pages produced by professionals usually include these Four components and a few others. The first way in which you can step-up your conversion rate is through personalization. This is usually done in two ways: the first way is by putting up a photo of yourself.
The second way is by adding your signature to the bottom of your landing page. This radically increases visitors' trust. Most people who resist buying products online do so because they're weary of getting scammed by a faceless liar, who won’t be around when they need help or when they need to return the product. By supplying your picture and signature, you can gain visitors' trust. The Second way in which you can increase your landing page conversion rate is by employing black text or a white layout. Regardless of what anyone tells you, this is one of the easiest ways in which to make your page look professional, instead of pathetic or desperate. The third way in which you can acquire trust is by offering something free of charge. This is generally what you will do if you're using a squeeze page to generate leads: you'll offer a free report or five-day course - and then use that to generate leads, which you will later up sell or generate revenue from via affiliate sales. Why is this technique so effective? Quite simply, because it allows them to evaluate your work and ideas before they actually have to pay for them. In addition, it builds up trust. The fourth and perhaps the most crucial part of creating a landing page is planning your landing page theme. How you select your theme, of course, will all hinge on how you plan to generate traffic. If you decide to generate traffic through search engine optimization, planning your landing page theme will entail searching for phrases within your niche which have a high demand (aggregate search value) and a low supply (small amount of competing sites) and then creating multiple landing pages, each which is optimized around a different phrase. If, on the other hand, you decide to generate traffic through pay per click (PPC) programs, such as Adwords, planning your landing page theme will again entail tuning a number of different pages to fit the keywords you are buying. This is in reality where most people fail when they create a landing page: they don't tune it to fit a particular audience. For example, in the case of a squeeze page for a newsletter, they might start a newsletter about toys, but they only create one landing page and send all traffic to it. This is a big mistake. Chances are, if you create a quality product or newsletter, it can benefit a number of people. So why not communicate the exact benefits they will derive from subscribing or buying? If, for instance, you have a newsletter about SEO software and web design software, so you group it under the loose heading of “software,” a visitor who is looking specifically for information about either SEO software or web design software will click off your page if they don't see the direct connection to the exact topic for which they were searching. Instead, you will want to setup a page centered on SEO software and a page centered on web design software. On each page, you will want to put across the specific benefits to joining the list for each of those groups of visitors. Going one step further, in addition to planning your landing page theme, if you are producing a landing page for a newsletter, you may also want to segment your list, so you can send information specifically about SEO software to those who request it - and information about web design software to those who request it. In addition to these four general ways in which to increase your conversion rate, you should always guarantee a product.
If you sell through Click Bank, you actually won’t have a choice. But if you're using Paypal or some other check out program, you will want to make sure you clearly state that customers can return your product for any reason within a given period of time after the purchase. Follow all of these steps and you will significantly increase your landing page conversion rate.
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This intel was contributed by lulu88
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May, 2012
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